The Pure Digital Technologies Ultra Series Flip Video Camcorder is an enigma in the world of digital photography. It is a company and a design that has actually carved out it's own unique market of success. While most companies like Canon, Pentax, Sony and others are advancing their technology and the abilities of their cameras and camcorders to grab your attention and your dollars, Pure Digital Technologies offers nothing more than reliability, simple use, a decent picture and a cheap price. So far, that combination has been a sales winner.
Now don't expect to be impressed by the list of what the Pure Digital Technologies Ultra Series Flip Video Camcorder can do, like a 2x Optical zoom, because that is not going to happen. It's pretty basic stuff. It has 1GB of built in Memory so you can record about 30 minutes of something, and that's it. No place to add memory cards to increase time. It has a awkward, but handy USB built right on the side so you can just plug the entire camera into your computer. It also comes with some nifty software to help you work with your video fast and easy.
So why are people going nuts over this simpleton of the camcorder world? Well, it's affordable to begin with. Most places sell it for around $100 bucks. Woot.com has it just over $50. It's small and fits in your pocket. It's tough and reliable. Best of all, you don't have to ready a 175 page instruction book and get a degree from Harvard to know how to operate the damn thing. Point and shoot. Point and shoot. Goes to show that many times people want life to be easier and not so technologically advanced. Point and shoot.
Now don't expect to be impressed by the list of what the Pure Digital Technologies Ultra Series Flip Video Camcorder can do, like a 2x Optical zoom, because that is not going to happen. It's pretty basic stuff. It has 1GB of built in Memory so you can record about 30 minutes of something, and that's it. No place to add memory cards to increase time. It has a awkward, but handy USB built right on the side so you can just plug the entire camera into your computer. It also comes with some nifty software to help you work with your video fast and easy.
So why are people going nuts over this simpleton of the camcorder world? Well, it's affordable to begin with. Most places sell it for around $100 bucks. Woot.com has it just over $50. It's small and fits in your pocket. It's tough and reliable. Best of all, you don't have to ready a 175 page instruction book and get a degree from Harvard to know how to operate the damn thing. Point and shoot. Point and shoot. Goes to show that many times people want life to be easier and not so technologically advanced. Point and shoot.
